Why use Marketing in Social Media?
Long before the internet was a viable option in marketing a product, many of today’s successful businesses have been around for years. While banners, television ads and radio and print advertising have been successful in the past, they will not have the effect they once had on the market today. Most viewers don’t search out the newspaper for movie times anymore, they turn to internet sites. Most people no longer write letters by hand nor compose emails online. When they can use the Craigslist, many shy away from garage sells. While some may withstand the facts, this country and the rest of the world are increasingly relying on technology every day. This is not something to fear or to linger on; it is something to benefit from!This Site
For anyone born after 1980, the growing popularity of social networks is easy to notice and it doesn’t take a genius to predict the path in which the influence of our world’s social media industry would continue to move. People aged 20 to 29 are more likely to use social media than any other age group, with 41 percent investing 11 + hours a week on social media sites. Age 30 to 39 is the next most frequent social media user base, with 37 percent also spending 11 + hours a week on social media sites. While the younger age groups will be more interested in social standing on those networking sites, the older groups will rely on marketing and advertising. Many people understandably know about Twitter, which has become the largest social networking platform to date. Facebook has more than 500 million subscribers, many of whom log-on at least once daily. Of the U.S. internet populace, 72 percent are Facebook members, with the fastest growing age 18-24. That’s 36 per cent of internet users in this country visit a single website every day! Finding another channel with that sort of impact would be exceptionally difficult. Twitter, LinkedIn and blogs are just a few of today’s other popular social networks, all of which offer remarkable accessibility to a large group of people.
Social media is the fastest-growing marketing tool, and any business that does not capitalize on its numerous capabilities could be at its competitors ‘ disadvantage. Waiting around and not profiting from this vastly growing marketing tool is a missing opportunity for companies. Business is ever evolving and so must marketing campaigns in order to keep pace with the competition. And then why wouldn’t anyone get comfortable in social marketing immediately? Since most of these networks are free, it can not be money. It can not be practice, because anyone can outsource their dirt cheap social marketing. The majority of people simply do not know. We don’t realize what it is and neither do we grasp its strengths. But most importantly, they are unaware of the potential positive economic growth that it will have on their company.